take control
take control
canesten
canesten
Birth control pamphlets are intentionally overwhelming and unreadable. This hides clear, useful information.
We're not only exposing the problem, we're offering a better way.
Birth control pamphlets are intentionally overwhelming and unreadable. This hides clear, useful information. We're not only exposing the problem, we're offering a better way.
Birth control pamphlets are intentionally overwhelming and unreadable. This hides clear, useful information. We're not only exposing the problem, we're offering a better way.
To force people to confront the problem, we'll launch an outrageous out-of-home campaign.
To force people to confront the problem, we'll launch an outrageous out-of-home campaign.
To force people to confront the problem, we'll launch an outrageous out-of-home campaign.
Emily clarkson
Emily clarkson
@em_clarkson
@em_clarkson
Emily clarkson
@em_clarkson
karen wazen
@karenwazen
karen wazen
karen wazen
@karenwazen
@karenwazen
zey
zey
@zeyneptho
@zeyneptho
@zeyneptho
zey
@zeyneptho
UK and UAE-based influencers will repurpose their own birth control pamphlets, and encourage others to do the same.
UK and UAE-based influencers will repurpose their own birth control pamphlets, and encourage others to
do the same.
Every activation will lead to our campaign landing page, where women can write to policy makers and demand action
using our pre-written letter or submitting their own story.
Every activation will lead to our campaign landing page, where women can write to policy makers and demand action using our pre-written letter or submitting their own story.
Every activation will lead to our campaign landing page, where women can write to policy makers and demand action using our pre-written letter or submitting their own story.
We'll partner with the biggest pharmacy chains in each country.
When women pick up their monthly birth control, they'll also receive a prepaid envelope addressed to their local representative, making it effortless to take action.
We'll partner with the biggest pharmacy chains in each country. When women pick up their monthly birth control, they'll also receive a prepaid envelope addressed to their local representative, making it effortless to take action.
We'll partner with the biggest pharmacy chains in each country.
When women pick up their monthly birth control, they'll also receive a prepaid envelope addressed to their local representative, making it effortless to take action.
We'll partner with the biggest pharmacy chains in each country. When women pick up their monthly birth control,
they'll also receive a prepaid envelope addressed to their local representative, making it effortless to take action.
Our solution? Birth control cards that simplify everything women actually need to know — all in one small, clear, human-friendly card.
Our solution? Birth control cards that simplify everything women actually need to know — all in one small, clear, human-friendly card.
Our solution? Birth control cards that simplify everything women actually need to know — all in one small, clear, human-friendly card.
Art Director: Florence Wang
Copywriter: Analise Bruno