reddy set go
reddy set go
reddyice
reddyice
ReddyIce is the silent hero that marathons need, and it all starts in Chicago. We'll be there every step of the way, making sure runners don’t PR their way into the ER for this marathon and every one to come.
Introducing your coolest medal yet. We’re giving marathon finishers real ice medals: a wearable way to celebrate your run
and instantly bring your core temperature down after the race.
Introducing your coolest medal yet. We’re giving marathon finishers real ice medals: a wearable way to celebrate your run and instantly bring your core temperature down after the race.
Messaging on our in-store ice bags will educate people on running-related ice hacks.
Messaging on our in-store ice bags will educate people on running-related ice hacks.
Leading up to the marathon, we'll tease the sponsorship through OOH in major transit stations.
Leading up to the marathon, we'll tease the sponsorship through OOH in major transit stations.
We'll utilize Reddy Ice's existing brand colors to convey dual messaging.
We'll utilize Reddy Ice's existing brand colors to convey dual messaging.
Our landing page will detail the sponsorship, counting down the days until the marathon begins.
Our landing page will detail the sponsorship, counting down the days until the marathon begins.
Running influencers will share how they use ice in their training and recovery. We'll gift them portable ice baths,
encouraging them to use our product in their training and share it on socials.
Running influencers will share how they use ice in their training and recovery. We'll gift them portable ice baths, encouraging them to use our product in their training and share it on socials.
Running influencers will share how they use ice in their training and recovery. We'll gift them portable ice baths, encouraging them to use our product in their training and share it on socials.
During the race, we'll keep runners motivated by reminding them that we have their back.
During the race, we'll keep runners motivated by reminding them
that we have their back.
On the course, we'll be there from start to finish.
On the course, we'll be there from start to finish.
On the course, we'll be there from
start to finish.
We'll launch Reddy Ice branded ice hats, featuring side pockets to stash ice that keeps you cool while running.
We'll also have coolers filled with ice cold water on the course to cool down runners and spectators alike.
We'll launch Reddy Ice branded ice hats, featuring side pockets to stash ice that keeps you cool while running. We'll also have coolers filled with ice cold water on the course to cool down runners and spectators alike.
We'll launch Reddy Ice branded ice hats, featuring side pockets to stash ice that keeps you cool while running. We'll also have coolers filled with ice cold water on the course to cool down runners and spectators alike.
Art Director, Video Editor: Florence Wang
Art Director: Zoe Rahaim