SOUR DOUGH KIDS

SOUR DOUGH KIDS

SOUR PATCH KIDS
SOUR PATCH KIDS

Sourdough was in the top 5 food trends of 2025, with creators and professional bakeries making insane experimental loaves of bread.


But sourdough isn't actually sour…yet.

Sourdough was in the top 5 food trends of 2025, with creators and professional bakeries making insane experimental loaves of bread.

But sourdough isn't actually sour…yet.

Sourdough was in the top 5 food trends of 2025, with creators and professional bakeries making insane experimental loaves of bread.


But sourdough isn't actually sour…yet.

That’s where we come in. Introducing the first and only true sourdough — baked with sour flavoring and packed
with Sour Patch Kids to ensure every bite gets a pucker.

That’s where we come in. Introducing the first and only true sourdough — baked with sour flavoring
and packed with Sour Patch Kids to ensure every bite gets a pucker.

That’s where we come in. Introducing the first and only true sourdough — baked with sour flavoring and packed with Sour Patch Kids to ensure every bite
gets a pucker.

That’s where we come in. Introducing the first and only true sourdough — baked with sour flavoring and packed with Sour Patch Kids to ensure every bite gets a pucker.

We’ll partner with the pros of NYC sourdough, NYC’s viral Radio Bakery,
to create sour sourdough – aka Sour Dough Kids.

We’ll partner with the pros of NYC sourdough, NYC’s viral Radio Bakery, to create sour sourdough – aka Sour Dough Kids.

We’ll partner with the pros of NYC sourdough, NYC’s viral Radio Bakery, to create sour sourdough – aka Sour Dough Kids.

To spread the word, we’ll launch Sour Dough Kids through a joint Instagram post with Radio Bakery.

To spread the word, we’ll launch Sour Dough Kids through a joint Instagram post with Radio Bakery.

To spread the word, we’ll launch Sour Dough Kids through a
joint Instagram post with Radio Bakery.

Morgan raum
Morgan raum

@tooomuchfoood

@tooomuchfoood

Morgan raum

@tooomuchfoood

rachel brotman
rachel brotman

@thecarboholic

@thecarboholic

rachel brotman

@thecarboholic

Jeremy Jacobowitz

@jeremyjacobowitz

Jeremy Jacobowitz
Jeremy Jacobowitz

@jeremyjacobowitz

@jeremyjacobowitz

Brian Lindo
Brian Lindo

@briancantstopeating

@briancantstopeating

@briancantstopeating

Brian Lindo

@briancantstopeating

We’ll encourage NYC based food influencers to try it out and build hype for the collab at the same time. 

We’ll encourage NYC based food influencers to try it out and build hype for the collab at the same time. 

And share the sourest reactions.

And share the sourest reactions.

Art Director: Florence Wang

Copywriter: Jiwon Yang